{"id":17847,"date":"2025-04-08T09:32:54","date_gmt":"2025-04-08T07:32:54","guid":{"rendered":"https:\/\/www.gardenz.fr\/news\/?p=17847"},"modified":"2025-07-23T17:34:26","modified_gmt":"2025-07-23T15:34:26","slug":"avicanna-lentree-de-philip-morris-dans-le-marche-du-cannabis","status":"publish","type":"post","link":"https:\/\/www.gardenz.fr\/news\/2025\/04\/08\/avicanna-lentree-de-philip-morris-dans-le-marche-du-cannabis\/","title":{"rendered":"Avicanna : L’entr\u00e9e de Philip Morris dans le march\u00e9 du cannabis"},"content":{"rendered":"\t\t
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\ud83c\udf31 Le monde du cannabis<\/a> ne cesse de s\u00e9duire les g\u00e9ants de l\u2019industrie, et cette fois, c\u2019est Philip Morris International qui fait une nouvelle incursion remarqu\u00e9e dans le secteur \ud83c\udf43. Oui, tu as bien lu ! Le colosse du tabac s\u2019attaque \u00e0 un march\u00e9 bien diff\u00e9rent de celui des cigarettes classiques, \u00e0 travers un partenariat ambitieux avec Avicanna, une entreprise canadienne sp\u00e9cialis\u00e9e dans les biotechnologies du cannabis. Intrigu\u00e9 ? Eh bien, tu vas l\u2019\u00eatre encore plus.<\/p>\n

\ud83d\ude80 Pour te donner le d\u00e9cor, Avicanna a r\u00e9cemment annonc\u00e9 un projet de recherche commun avec Vectura Fertin Pharma, une filiale de Philip Morris, fond\u00e9e pour se concentrer justement sur les cannabino\u00efdes th\u00e9rapeutiques \ud83d\udd2c. Et ce n\u2019est pas une co\u00efncidence : le g\u00e9ant du tabac cherche depuis un moment \u00e0 se r\u00e9inventer. Face \u00e0 la baisse progressive de consommation de tabac dans le monde, PMI a clairement compris que l\u2019avenir, ce n\u2019est plus de vendre des clopes, c\u2019est d\u2019aller l\u00e0 o\u00f9 souffle le vent du changement.<\/p>\n

\ud83d\udcbc Mais au fait, Avicanna, c\u2019est qui ? C\u2019est une soci\u00e9t\u00e9 bas\u00e9e \u00e0 Toronto qui s\u2019est taill\u00e9e une place de choix dans la recherche et le d\u00e9veloppement de formulations pharmaceutiques \u00e0 base de cannabis m\u00e9dical \ud83d\udcc8. Elle travaille d\u00e9j\u00e0 avec plusieurs gouvernements et institutions sur la r\u00e9gulation du cannabis, et apporte une expertise scientifique pointue. Leur objectif est clair : prouver que le cannabis, utilis\u00e9 intelligemment, peut d\u00e9passer la simple consommation r\u00e9cr\u00e9ative pour devenir une vraie solution m\u00e9dicale.<\/p>\n

\ud83d\udc8a Le partenariat avec Vectura Fertin Pharma tourne autour de l’\u00e9tude des formes innovantes de consommation du cannabis m\u00e9dical, avec un accent tout particulier sur l\u2019inhalation contr\u00f4l\u00e9e \ud83d\udce1. Et l\u00e0, \u00e7a devient technique, mais passionnant. Pourquoi miser l\u00e0-dessus ? Parce que c\u2019est l\u2019un des modes d\u2019administration les plus efficaces pour traiter des affections comme les douleurs chroniques, l\u2019\u00e9pilepsie, ou encore l\u2019anxi\u00e9t\u00e9, avec une action plus rapide dans le corps. Et surtout, cela permet de mieux doser les principes actifs, et donc d\u2019assurer une efficacit\u00e9 constante.<\/p>\n

\ud83e\uddd0 \u00c9videmment, Philip Morris ne d\u00e9barque pas par hasard dans ce partenariat. En 2023 d\u00e9j\u00e0, l’entreprise avait lanc\u00e9 des discussions pour racheter la startup isra\u00e9lienne Syqe Medical pour la coquette somme de 650 millions de dollars \ud83d\udcb8. Ce rachat d\u00e9pendait d\u2019un d\u00e9tail de taille : le succ\u00e8s des essais cliniques de leur inhalateur m\u00e9dical r\u00e9volutionnaire. La strat\u00e9gie est claire : PMI ne veut pas jouer les seconds r\u00f4les dans cette nouvelle industrie, mais bien devenir un leader mondial des technologies d\u2019administration de cannabino\u00efdes.<\/p>\n

\ud83e\udde0 Ce qui est fascinant ici, c\u2019est de voir \u00e0 quel point les lignes bougent. En investissant massivement dans la recherche m\u00e9dicale du cannabis, des g\u00e9ants comme Philip Morris misent sur un futur o\u00f9 le bien-\u00eatre et la sant\u00e9 prennent le pas sur les traditions du tabagisme classique \ud83d\udd04. C\u2019est un virage \u00e0 180 degr\u00e9s, mais aussi un signal fort envoy\u00e9 au march\u00e9. Et ce n\u2019est pas seulement une question de sant\u00e9 publique, c\u2019est aussi une strat\u00e9gie \u00e9conomique claire.<\/p>\n

\ud83c\udf0d Le march\u00e9 mondial du cannabis m\u00e9dical est en pleine expansion, avec des pr\u00e9visions qui d\u00e9passent les 50 milliards de dollars d\u2019ici 2028 \ud83d\udcca. En Europe, en Am\u00e9rique latine, et dans certaines r\u00e9gions d\u2019Asie, les gouvernements multiplient les r\u00e9formes pour l\u00e9galiser ou assouplir l\u2019usage th\u00e9rapeutique du cannabis. Voil\u00e0 pourquoi les grands industriels s\u2019y int\u00e9ressent. Ce n\u2019est plus un effet de mode, c\u2019est une transformation de fond.<\/p>\n

\ud83e\uddea Du c\u00f4t\u00e9 d\u2019Avicanna, ce partenariat avec Vectura Fertin Pharma repr\u00e9sente une opportunit\u00e9 en or pour faire valider ses innovations \u00e0 grande \u00e9chelle et leur offrir une tr\u00e8s large distribution mondiale \ud83c\udf10. Et pour Philip Morris, c\u2019est la chance de concr\u00e9tiser sa nouvelle strat\u00e9gie RSE (Responsabilit\u00e9 Soci\u00e9tale des Entreprises) encore tr\u00e8s contest\u00e9e. Avec ce type de collaboration, la marque esp\u00e8re redorer son image en s\u2019associant \u00e0 des projets qui ont une vraie utilit\u00e9 sociale et m\u00e9dicale.<\/p>\n

\ud83d\udc40 Mais ne soyons pas na\u00effs : l\u2019incursion de PMI dans le cannabis th\u00e9rapeutique n\u2019est pas uniquement guid\u00e9e par une aspiration humaniste \u270d\ufe0f. Derri\u00e8re les slogans \u00ab\u00a0science-based\u00a0\u00bb ou \u00ab\u00a0non-combustible future\u00a0\u00bb, il y a une logique commerciale forte. Ce march\u00e9 repr\u00e9sente un levier de croissance \u00e9norme, dans lequel Philip Morris a l\u2019intention d’imposer sa puissance logistique, son savoir-faire en mati\u00e8re de production \u00e0 grande \u00e9chelle, mais aussi son influence politique et commerciale.<\/p>\n

\ud83d\udd25 Ce qu\u2019il faut bien saisir ici, c\u2019est que le cannabis m\u00e9dical n\u2019est pas un simple produit de substitution ou un pari fou d\u2019industriels en qu\u00eate de rachat de conscience \ud83c\udf31. C\u2019est un secteur en pleine structuration, o\u00f9 la l\u00e9gitimit\u00e9 scientifique devient la clef de l\u2019acceptation publique. Et forc\u00e9ment, les acteurs cr\u00e9dibles, capables d\u2019aligner des budgets colossaux et de naviguer dans des r\u00e9glementations complexes, partent avec une longueur d\u2019avance.<\/p>\n

\ud83d\udcac Alors toi qui lis ces lignes, tu te demandes s\u00fbrement : et maintenant, on va vers quoi ? \ud83d\udc63 Vers un monde o\u00f9 Philip Morris, autrefois symbole de l’industrie du tabac, participera peut-\u00eatre \u00e0 la fabrication de traitements reconnus dans les h\u00f4pitaux. \u00c7a semble presque ironique ? Peut-\u00eatre. Mais c\u2019est bien ce qui est en train de se jouer : un tournant historique, un d\u00e9placement massif de capitaux et d\u2019int\u00e9r\u00eats vers un secteur longtemps marginalis\u00e9 et d\u00e9sormais sous les feux des projecteurs.<\/p>\n

\ud83e\udded Tu veux continuer ta lecture ? D\u00e9couvre d’autres articles sur en cliquant ici<\/a>.<\/p>\n<\/div>\n\n

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\ud83c\udf31 Le monde du cannabis ne cesse de s\u00e9duire les g\u00e9ants de l\u2019industrie, et cette fois, c\u2019est Philip Morris International qui fait une nouvelle incursion remarqu\u00e9e dans le secteur \ud83c\udf43. Oui, tu as bien lu ! Le colosse du tabac s\u2019attaque \u00e0 un march\u00e9 bien diff\u00e9rent de celui des cigarettes classiques, \u00e0 travers un partenariat […]<\/p>\n","protected":false},"author":18,"featured_media":17864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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